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ANDRIC INNOVA

I Innovation & Growth Markets, networks & visibility

From Vienna to Serbia to Europe.

Successful international business and projects depend on the right connections. We build and manage relationships between companies, research organisations, institutions and project partners across Serbia and Europe.

Companies

Producers, start-ups and established firms looking for new markets.

Research organisations

Knowledge partners for innovation and funded projects.

Institutions

Public bodies, chambers and funding programmes.

Project partners

Consortium members across Serbia and Europe.

Strategic networks →

II Structural Fit Product, Design & Communication

Two directions. One company.

Whether you are a Serbian company entering European markets or a European organisation building an EU-funded project with Serbian partners: ANDRIC INNOVA connects you to the right expertise, the right networks and the right opportunities to make it happen.

For Serbian companies

From Serbia to European markets

Market positioning, sales and marketing structures, strategic networks and the connections required for sustainable market access.

1 Market positioning for European customers
2 Sales & marketing structures
3 Strategic market access via relevant partners
4 From market entry to business development
Market Access Sales & Marketing Business Development Strategic Networks
Serbia → European markets European Market Entry →
For European organisations

From project ideas to implementation

EU-funded projects with Serbian partners: project development, partner identification, project structures, coordination and intercultural communication.

1 Funding framework & project concept
2 Serbian & European partners, consortium building
3 Project structures, roles & coordination
4 Intercultural management & communication
EU Funding Partner Management Coordination Intercultural Management
Project idea → implementation EU Projects with Serbia →

Complexity, broken into elements.

One method · Decision blueprint

Entering a European market or building an EU-funded project takes more than a good idea. Our decision blueprint looks at every project through four impact dimensions and three layers: people & organisation, product & design, market & communication. Together they form nine decision blueprints, each with its own weighting of the dimensions.

Four impact dimensions
Structural fit Fits the structures and rules of the target market.
Stability A route to market that holds over time.
Relevance Visible and meaningful in the market.
Experience What customers and partners experience.

From idea to innovation, from funding and investors to a successful market entry: one partner for the whole way.

III Markets Products, sectors & innovation

Expertise where markets, innovation and international cooperation meet.

Our sales, marketing and project expertise is particularly relevant to organisations working in five fields.

Technology

AI, IoT, blockchain, emerging technologies, smart cities and manufacturing — products and services already on the market, and start-ups looking for investors.

Art & Fashion

Market access and brand communication, sales structures, online shops, e-commerce & marketing, visibility in AI search.

Food & Beverages

Positioning, sales and marketing for food and drinks — from producers to wineries and breweries — plus European project structures.

Health & Beauty

Products and services across the sector — from aesthetic surgery and cosmetics to food supplements and AI applications in mental health.

Social Impact AI

Product design, user research, prototyping and market entry — the full development lifecycle for products built to meet sustainability criteria.

Access network Teams, partners & structures

Access, not just contacts.

ANDRIC INNOVA connects Serbian companies and organisations with established Austrian networks where innovation, research, funding, European cooperation and market visibility meet.

Hover or tap a capability to explore

Access via
ANDRIC INNOVA
Technology & IT Behavioral Tech & Culture Mechatronics & Engineering Food & Beverages Health & Beauty Art & Fashion Social Impact AI
Innovation · Impact Research · Funding & Europe Visibility & Brand Industry applications
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Access · 01

Innovation

Turning ideas into innovation opportunities.

Track record25+ years in IT & innovation · IoT Austria · AI · Innovation & product management · Vienna Business Agency · FFG · aws

Access to
  • Innovation ecosystems
  • Start-ups & SMEs
  • Technology networks
  • AI & IoT
  • Innovation partners
  • Product development
  • Open innovation
  • Corporate innovation
Innovation
Research
Funding & EU
Visibility
Market opportunity

Legal, tax and accounting expertise is available through a trusted specialist network.

IV Impact Sustainable results, close to the business

More than short-term.

Short-term measures create activity. Sustainable results require clarity in strategy, communication and structures. ANDRIC INNOVA helps organisations turn cross-border opportunities into structured action, from market access and business development to funded projects and international collaboration.

Use case

Hover or tap for more information

Use case · EU-funded innovation project
Activity5 actors · no shared projectStructure1 funded project → market entry
Let's connect

Discuss your next market or project opportunity.

Are you a Serbian company planning to enter European markets? Are you developing an EU-funded project with Serbian partners?
Book a call 25–30 min conversation Schedule →
E-mail now[at]andricinnova.com
Phone +43 699 10 390 435