From Serbia to European markets
Market positioning, sales and marketing structures, strategic networks and the connections required for sustainable market access.
ANDRIC INNOVA connects Serbian companies and organisations with established Austrian networks where innovation, research, funding, European cooperation and market visibility meet.
Legal, tax and accounting expertise is available through a trusted specialist network.
Whether you are a Serbian company entering European markets or a European organisation building an EU-funded project with Serbian partners: both routes follow the same method.
Market positioning, sales and marketing structures, strategic networks and the connections required for sustainable market access.
EU-funded projects with Serbian partners: project development, partner identification, project structures, coordination and intercultural communication.
Entering a European market or building an EU-funded project takes more than a good idea. Our decision blueprint looks at every project through four impact dimensions and three layers: people & organisation, product & design, market & communication. Together they form nine decision blueprints, each with its own weighting of the dimensions.
Teams, roles and decision-making. In EU projects: partners, consortium roles and intercultural coordination. In market entry: the sales organisation and the people who carry the market.
What is offered and how it is shaped. In EU projects: the innovation, project concept and work packages. In market entry: product-market fit and the experience European customers expect.
How the offer reaches its audience. In EU projects: dissemination, visibility and investor-ready communication. In market entry: positioning, channels, brand and visibility in AI search.
From idea to innovation, from funding and investors to a successful market entry: one partner for the whole way.
Our sales, marketing and project expertise is particularly relevant to organisations working in five fields.
AI, IoT, blockchain, emerging technologies, smart cities and manufacturing — products and services already on the market, and start-ups looking for investors.
Market access and brand communication, sales structures, online shops, e-commerce & marketing, visibility in AI search.
Positioning, sales and marketing for food and drinks — from producers to wineries and breweries — plus European project structures.
Products and services across the sector — from aesthetic surgery and cosmetics to food supplements and AI applications in mental health.
Product design, user research, prototyping and market entry — the full development lifecycle for products built to meet sustainability criteria.
Successful international business and projects depend on the right connections. We build and manage relationships between companies, research organisations, institutions and project partners across Serbia and Europe.
Producers, start-ups and established firms looking for new markets.
Knowledge partners for innovation and funded projects.
Public bodies, chambers and funding programmes.
Consortium members across Serbia and Europe.
Short-term measures create activity. Sustainable results require clarity in strategy, communication and structures. ANDRIC INNOVA helps organisations turn cross-border opportunities into structured action, from market access and business development to funded projects and international collaboration.