Connecting Serbia
and Europe
ANDRIC INNOVA supports organisations working across Austrian, Serbian and European markets, projects and networks. The focus is on creating clarity in strategy, communication and structures — from market entry between Austria and Serbia in both directions to EU-funded projects involving Serbian partners.
Local presence. European perspective.
Market entry in Austria and the EU
ANDRIC INNOVA supports the development of structures for entering the Austrian and EU market with products in Technology, Art & Fashion, Food & Beverages, Health & Beauty and Social Impact AI.
Market entry in Serbia and the Balkans
ANDRIC INNOVA supports companies planning to sell, source or partner in Serbia, from market fit and positioning to local partners, sales channels and Serbia EXPO 2027.
The objective is not simply to solve an immediate challenge. Clear strategy, effective communication and reliable structures create the basis for sustainable international business and collaboration.
Relevant expertise. Relevant connections. A clear context.
ANDRIC INNOVA is built around a quality-driven international network of established organisations, specialists and decision-makers. The value lies in knowing who can contribute, where the relevant expertise is located, and how the right people and organisations can be connected around a shared objective.
Hover or tap a capability to explore
Network ofANDRIC INNOVA
Innovation
Turning ideas into innovation opportunities.
Track record25+ years in IT & innovation · IoT Austria · AI · Innovation & product management · Vienna Business Agency · FFG · aws
- Innovation ecosystems
- Start-ups & SMEs
- Technology networks
- AI & IoT
- Innovation partners
- Product development
- Open innovation
- Corporate innovation
Research & Academia
Connecting business with research.
Track recordUniversity of Vienna · University of Applied Sciences Upper Austria · FFG · Research & innovation projects · Academic teaching
- Universities
- Universities of Applied Sciences
- Research organisations
- Researchers
- Innovation labs
- Academic experts
- Applied research
- R&D partnerships
Funding & Europe
Developing opportunities into collaborative funding projects.
Track recordFFG · EU ICT programmes · Austrian ministries · EU-funded projects · eMAC · Funding advisory · KMU.DIGITAL · Certified consulting
- FFG
- aws
- EU programmes
- Horizon Europe
- European project networks
- Austrian ministries
- Research consortia
- Project partners
- Funding consultants
- European innovation ecosystems
Visibility, Brand & Market Communication
Making organisations visible and relevant.
Track record100+ SMEs & sole proprietors · 15+ years in digital & brand · Himmelhoch PR · Daimler / smart times 10 · Food start-up Vienna · AI visibility · Brand management
- Brand strategy
- Digital communication
- PR
- Content
- Social media
- Community building
- AI search & AI visibility
- Customer experience
- Media
- Creative professionals
- Communication agencies
Sustainability & Social Impact
Connecting innovation with societal impact.
Track recordImpact Hubs · Climate Lab · Climate communication & AI · Green IT / IT for Green · AI bias & fairness · Social impact AI
- Impact Hubs
- Climate Lab
- Sustainability networks
- NGOs & NPOs
- Social innovation
- Climate innovation
- Responsible AI
- Green IT / IT for Green
- Impact-driven organisations
How we think and work
Playful
Put people at the centre of innovation. Spark curiosity, invite participation and create space to experiment, discover and learn together. Challenge assumptions and explore new perspectives to make innovation an engaging, shared experience.
Curiosity, participation and the joy of discovery.
Standards we work by
ISO 9241-210
Human-centred design process
ISO 20700:2017
For consulting projects
Agile Scrum
Certified, EXIN
Isabella (Isa)
Andrić, MA
ceo[at]andricinnova.com +43 699 10 390 435
Isabella Andrić works at the intersection of strategy, communication, international business and European cooperation — with experience in national and EU funding projects, project development and coordination, research and university partnerships, ICT and digitalisation, innovation and product development, market introduction and international business development.
The result is a network spanning business, technology, funding, research, education, creative industries and professional services. ANDRIC INNOVA brings these connections together where they create practical value.
© Reinhard Steiner Photography
Europe · Serbia · International
When you work with ANDRIC INNOVA, the engagement can draw on an international network made up largely of industry experts: interculturally trained, with hands-on global experience in very different settings — from building supply chains and global procurement to the film industry, manufacturing, international marketing and brand management.
Office in Vienna, Austria
Established relationships across European business, innovation, research, ministries, funding and institutional environments, AI factories, impact and innovation hubs.
Belgrade & Balkans
Companies, organisations, institutions and professionals connected to European markets and international project opportunities.
Silicon Valley · Lagos · Indonesia
Partners for technology, innovation and international business in the US; creative industries and social impact in Nigeria; sustainable development in Indonesia.
Selected clients, projects and partners
The right connection at the right time.
ANDRIC INNOVA combines strategy, communication and international networks to support the development of structures for cross-border business and collaboration.