Expertise where markets, innovation and international cooperation meet.
ANDRIC INNOVA works with organisations whose products, technologies and projects have the potential to develop across markets and borders. Across these sectors, we support two types of international development: European market entry for Serbian products and companies, and EU-funded projects with Serbian partners.
Technology
From Serbian technology to European markets.
AI, IoT and blockchain products and projects, emerging technologies, smart cities and manufacturing: technology companies often operate in international markets from the beginning. Successful expansion nevertheless requires clear positioning, appropriate sales structures and relevant market relationships.
ANDRIC INNOVA supports Serbian technology companies with European market entry, sales and marketing, business development and strategic networks — products and services already on the market as well as start-ups looking for investors. We also support European technology organisations developing EU-funded projects and partnerships with Serbian companies, research organisations and institutions.
Our expertise covers
- Market positioning
- Sales structures
- Marketing and communication
- European market access
- Strategic partnerships
- EU project development
- Project partner management
- Investor readiness for start-ups
Our expertise covers
- Market access
- Brand communication
- Sales structures
- Online shops
- E-commerce & marketing
- Visibility in AI search
- Creative-industry networks
- EU project partnerships
Art & Fashion
Connecting creative products with European markets.
Art, design and fashion brands need more than a strong product: they need market access, brand communication and sales structures that work across borders and channels.
ANDRIC INNOVA supports creative businesses with market access and brand communication, sales structures, online shops, e-commerce & marketing and visibility in AI search. Through our creative-industries network in Europe and Lagos we connect brands with partners, platforms and markets.
Food & Beverages
Connecting food and beverage products with European markets.
Food and beverage companies entering European markets — from food producers to wineries and breweries — need clear positioning, relevant sales channels and an understanding of local customers and market structures.
ANDRIC INNOVA supports Serbian food and beverage companies with European market entry, sales and marketing structures, strategic networks and business development. For European organisations, we also facilitate connections with Serbian companies and project partners for international cooperation and EU-funded projects.
Our expertise covers
- European market positioning
- Market and customer orientation
- Sales channel development
- Marketing and communication
- Partner identification
- Business network development
- EU project partnerships
Our expertise covers
- Market development
- Strategic relationships
- European project opportunities
- Sales and marketing structures
- Partner identification
- Regulatory-aware market entry
Health & Beauty
Connecting health and beauty innovation with markets and partnerships.
Products and services across the sector — from aesthetic surgery and cosmetics to food supplements and AI applications in mental health — operate in complex markets and often require strong partnerships across business, research and institutions.
ANDRIC INNOVA supports organisations in the health and beauty sector with European market entry, sales and marketing structures, strategic networks and EU-funded project cooperation. For Serbian companies, the focus is on the structures required to introduce products and solutions to European markets; for European organisations, on partnerships and project structures involving Serbian partners.
Which industry are you in?
Tell us about your product, your market or your project — we’ll connect the expertise and the partners around it.
Social Impact AI
Connecting purpose, technology and collaboration.
Products and applications built to meet sustainability criteria need a development approach that connects research, design, technology and markets from the start.
ANDRIC INNOVA supports organisations across the full development lifecycle: product design, user research, prototyping and market entry. We connect companies, research organisations, institutions and project partners around shared objectives and create structures for effective collaboration — from opportunity to implementation.
Our expertise covers